Home -> Marketing -> RSS
Why Use RSS Feeds?
Really Simple Syndication
RSS is an excellent and cost-effective way of driving traffic to, and increasing brand awareness of, any website that publishes content (e.g news, jobs, events) regularly. Once a publisher produces an RSS file, they are enabling others to syndicate their headlines, without any further work on their part.
- You can syndicate ANY type of content through an RSS Feed.
- Newsletters can be published via RSS; even articles, product reviews, general updates - and of course, blogs - can be turned into Feeds that are read around the world.
- In particular, blogs are naturally search engine friendly. This alone is one very good reason for your website to have an RSS Feed.
- A huge number of webmasters are now using software programs to find Feeds that relate to their own topics and they are re-publishing this content in these feeds on their own web sites. The reason they do this is to provide "constantly updating content", which causes the search engine spiders to visit their pages more frequently - ultimately enhancing their rankings in the major search engines.
So what would this mean to your business?
Imagine publishing your email newsletter, and with the click of a button having it syndicated across 4,000 content-relative websites at the same time!
You can expect A LOT of exposure, highly-targeted visitors clicking through to YOUR website and, of course, inbound Links from those web pages to yours, which will boost your own search engine rankings.
Live Example
On the next page the information is fed live from The Art Lab Blog.
