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our approach professor

 

Marketing Your Website

 

 

Forget about Search Engine Optimisation for a moment and think about marketing.

The activities involved in marketing your business online are not really different to marketing your business in general. You need to ask yourself the following questions:-

  1. What is my website for?
  2. How will people find my website?
  3. What do I want them to do when they get there?
  4. How do I get them to come back?
Answering these questions should not only affect how your website is designed, but also how you promote it. Question 2 is concerned with promotion and that is what most people think of when they consider marketing.

How will people find my website?

First let's consider this question:-

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