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How Do People Get To My Website?
There are only three ways someone can get to your website:-
- Type in your web address to their browser
- Select you from their favourites
- Click on a link
Type in your web address to their browser
This will happen when people look at your stationery, invoices, business cards, advertisements in newspapers, articles etc or work it out from your email address.
Many views of your website will come from this "real world" activity, so make sure you maximise opportunities for people to do so by including your web address on all printed material and email correspondence.
Select you from their favourites
The only people who will have your website in their favourites are employees, customers and competitors, but it is worth noting that some of your traffic will come from here.
Click on a link
Links are what make the web, the web. They make it work and this is how you can get the most effective marketing done online.
Search Engine Ranking comes as a result of the Search Engine recognising the relevancy of your page to specific searches. This can only be achieved by good content and building good links.
In other words, building good quality and well thought out links to your site will attract visitors and increase your search engine ranking naturally.
The next section concentrates on Link Building.
Sections:-
- How Do People Get To My Website?
- Link Building
- More Involved Marketing Online
- Online marketing summary
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