Home -> Marketing -> Reducing the cost of PPC
How I reduced my £250 pcm Google Ad budget to £120 pcm and still got the same amount of business from the web.
As the business grew so did my budget for Google Ads, however once I set the monthly limit to £300 I realised that I had hit a saturation point. The total monthly spend only ever got to around £250. No matter what I did I could not increase this figure.
I thought if I couldn't gain more business, I would look at other ways of attracting visitors to my website. In order to finance these new activities, I decided to see if I could reduce my spend on Google Ads but retain the same number of visitors?
Whilst I had gained top spot on Google Ads in this cottage industry, I had competitors and after a lot of thought and analysis and trying a few different strategies I hit upon an idea and it worked!
Within a month, I was paying a lot less for each click and still getting the same amount of business from my Google Ads. In fact my previous monthly spend of £250 had fallen to around £120 pcm.
This gave me £180 to spend on other activities.
