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Monitoring Accurate Statistics
You need accurate statistics to monitor what you are doing.
You've probably heard this a million times, but you must monitor all activity to see what works for your website.
Firstly, tracking where your visitors come from allows you to monitor what advertising works and what doesn't. All sorts of statistics are available and by inserting Google Analytics or similar tools you can learn a lot, however I use PHP. The advantage of using PHP is that I can monitor exactly where a link has come from.
Example
If someone searches on Google and my website appears in the search results and as a sponsored link there are two links the user can click on to hit my site. In my Sponsored link I control the link, in my organic search result I can't but this is typically a web page:-
- Organic Search Result Link: www.mywebsite.com
- Sponsored Link (Google Ad): www.mywebsite.com?link_no=457
I can use PHP to record the latter link number or lack of it and the previous page they visited as well. I can also record the IP address, date and time of the visitor, thus tracking a visitor through my site.
I can also use the same process to monitor which links are clicked on within my website, to see which are the most effective.
This gives me a wealth of information to analyse and tweak, to try to get better results (i.e. more business) out of the customers who visit my website.
